Known for her sophisticated yet playful personal style and envelope-pushing lyrics, platinum-selling recording artist Katy Perry is set to extend her brand into beauty with the launch of her first fragrance, Purr by Katy Perry, to be sold exclusively at Nordstrom, in-store and online at Nordstrom.com, beginning this November.
Teaming with Gigantic Parfums, Perry was deeply involved in the development of her signature scent. Purr by Katy Perry opens with a fresh citrus accord featuring peach nectar and forbidden apple with green bamboo. Supporting notes include a delicate bouquet of jasmine blossom, pink freesia and Bulgarian rose, balanced by vanilla orchid, white amber, creamy sandalwood and musk. "I'm absolutely thrilled to finally introduce me in a bottle. There is a wonderful world of fragrances out there, but like with my music, I believe there is room for me and my own unique twist on it. Purr is a natural extension of who I am as a woman - it's a gorgeous blend of all my favorite scents that embodies my style, my tastes and my love for all things incredibly cute. It is an absolutely purrfect perfume that I hope leaves you meowing with delight!" explains Perry.
The singer-songwriter was also hands-on in the design of the bottle. Having appeared on stage dressed as Catwoman along with an oversize blow-up cat, it's no secret that Perry has an affinity for all things feline. She used this inspiration when designing the bottle for Purr by Katy Perry, complete with jeweled eyes, metallic accents and opulent lavender coloring.
The eau de parfum, developed with Firmenich fragrances, will be sold in 1.0, 1.7 and 3.4 fluid ounce bottles at a suggested retail price of $36.00, $45.00 and $65.00, respectively. Ancillary products will be released seasonally, beginning with a gift set that will include the eau de parfum, body lotion and bubble bath.
"Distilling Katy's personal style for her own fragrance was the ultimate goal. Katy worked with our perfumers to capture the distinctive notes of her favorite perfumes and hand-sketched the bottle design by herself. Her vision is what brought us here today, and Purr by Katy Perry stands as a delicious reflection of her unique personality: confident, sexy, and just a lot of fun," said Isaac Lekach, CEO of Gigantic Parfums.
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